On the digital front, Maruti Suzuki has worked with several agencies in the past for Ritz, Swift Dzire and SX4, Alto K10, A-star and Estilo.
The brand has been taking up quite a few endeavours on the digital front. In 2011, Maruti Suzuki launched its first campaign to introduce the new Swift in August, 2011. The company had earlier used digital for the launch of SX4 in October 2009, through a virtual test drive online.
For the record, Maruti Suzuki India (MSIL, formerly Maruti Udyog) is a subsidiary of Suzuki Motor Corporation of Japan. The company offers a range of car brands including Maruti 800, Alto, A-star, Estilo, WagonR, Ritz, Swift, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and Ertiga, among several others.
Maruti Suzuki has two manufacturing facilities located at Gurgaon and Manesar. The company currently employs more than 9,400 people. In addition to catering to Indian consumer needs, Maruti Suzuki also exports cars to several countries across Europe, Asia, Latin America, Africa and Oceania.
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